Abstract
Our company, Weila, is part of the Lambda group during five trading periods in the car industry.
Analysis of the external and internal initial situation in the automobile environment: In order to achieve this analysis we evaluated different tools. This work was done by the whole group on the real car market as we didn't know the other teams yet. The information in Part 1 was gathered regarding Matthias Holwe& al (2009).
PESTEL analysis
Political factors
The purpose of a big company is to find a stable country which still allow signs of sustainable development not to risk the investments.
Political and economic alliances: the policies of alliance of the government have a strong impact on the development of the company's activities. For example, they can help to further internationalization.
The European Union: the Eurozone policies aim to ensure the free movement of people, goods, services, and capitaland maintain common policies on trade.
Economic factors:
-Inflation:The car market prediction is the fall on inflation causing the increase purchasing power.
-Unemployment: denotes a decrease of the purchasing power which does not allow the population to buy a car.
Social factors: Connections between cars and people tend to be paradoxical. First, they confirm that being mobile is very important. At the same time, the nuisances attributed to the car (noise, pollution) push the people to neglect their car.
-Social mobility: The mobility is vital; it constitutes a need. This need is understandable through several arguments: It is felt on people's behavior which tends to be more eco-citizen. The choice of the car depends on the safety and the environment. On the other hand most of the cars are nowadays associated with pollution.
-Consumerism: The life cycle of a caris also changing; the average is of eight years, which explains a frequent change in buying a car. But since the crisis, people intend to keep their car on a longer term.
