Abstract
The Renault/Dacia Logan is the result of a fabulous challenge initiated by Renault along with its Romanian subsidiary Dacia : commercialization of a modern, simple and robust car which not only meets the 2005 European standards, but which is also practical, performing, good looking and spacious, all this at the flabbergasting base price of 5,000 euros. The production costs have been drastically reduced not only by means of the skilled and relatively low-cost Romanian labor force, but also by using well known and proven power-trains and mechanical components from the Renault- Nissan alliance. Since mid 2005, Renault has decided to market the Dacia Logan in most of Western Europe. The excellent reception the car has been given by both the motoring press and the general public, along with successful customer tests, have led Renault to extend sales of the Logan beyond its priority markets.
