Abstract
Apple is one of the most renowned names in the history of PC industry. It has pioneered the direction for innovative products in contrasts to its competitors in the industry these days. Apple has had a history of both dominance and irrelevance in the computer industry, excessively marked with ups and downs. It has survived the toughest of its time when its revenues and market share were significantly falling. The PC industry has evolved significantly ever since mid 1975 and Apple played a great role in the industry's evolution. Even in the 21st century, Apple's products like iPod, iMac and iTunes etc has driven a passion for innovation on manufacturers in the market. Apple has seen several leaders in its short history of thirty years. Under different leaders, the company took different strategic moves and adopted various strategies to sustain its position in the market. However, the return of Apple founder Steve Jobs as a CEO of the company put a great impact on the company.
This paper will analyze on the various aspects of PC industry as well as Apple's position, strategies, competitive advantage over the last few decades. It also discusses the impact of Steve Jobs' second time at Apple on the solution of old problems of Apple and the impact of iPod launch on the success of Apple.
