Abstract
Thanks to the new communication technologies of the 20th century, big firms have moved from local or national market to international markets. Most of the important national firms have perceived foreign markets as new opportunities to increase their turnover.
A firm wants to launch its products in foreign markets when the local market has become saturated. When most of the potential customers have been touched by the product, the firm has to find some solutions to increase its revenue.
First, if the firm wants to stay in its national market, it has two main choices. It can make efforts to penetrate the market deeply, that is to say to win competitors market shares. The other solution is to develop a new product in the same market to increase the turnover via another method. Secondly, the firm can try to work in foreign markets. If the firm enters a new market with the same product, we have to create a market development strategy. Some times, foreign markets are real opportunities for firms because the groundwork has been done. In addition, as it is an emerging market, competition is not stiff Maybe there is no competition at all so, more and more profitable firms decide to export their products.
