Abstract
The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international activities. Ikea was easy to chose for me since as it provides all the elements that I am keen to include in the analysis (international activities, strong culture company, etc.). More over Ikea is influenced by the Scandinavian cultural aspects which I found more "interesting" than French or American company. Ikea is a well known brand across the world, on one side its blue and yellow logo reminds people of the Swedish flag and on the other side it highlights its innovative concept and its peculiarities. Ikea is specialized in the home furnishing products and has operations in 36 countries. The company's turnover is around 21 billion euros with a constant increase every year ( 7% as on August 2008) and it is the world leader in flat packed furniture.
