Abstract
Sony Corporation is one of the leaders and main manufacturers in several industries including communications, information technology, electronics, and entertainment. This Japanese company has faced a huge number of challenges since its foundation in 1946. Being a major actor in motion pictures, games, music, and electronics forced Sony to do business everywhere around the world. The company created several branches called Sony Computer Entertainment, Sony Music Entertainment, Sony Pictures Entertainment and others in order to separate its business activities. At the same time, we must also keep in mind the fact that this is a Japanese firm, with its own culture and specific characteristics. How did Sony conquer the US and Europe despite the cultural barriers? Did its specific culture affected Sony in a positive or a negative way in this global quest? I will try to analyze what happened and why Sony became such a successful brand in so many industries in spite of key problems.
