Abstract
McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as “Aroma Café,” “Boston Market,” “Chipotle Mexican Grill,” “Donatos Pizza” and “Prêt À Manger.” McDonald's is the leading global food service retailer serving nearly 47 million people. Approximately 70% of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. This firm is a good example of globalization success. More than a half of its turnover is realized abroad and there is four times of more restaurants that open in foreign countries than in USA each year. McDonald's brand took advantage of American culture globalization, of which it became a main symbol. The standard model of this company is easily exportable and implantable everywhere in spite of cultural differences.
