The company 'Hoechst', was a chemical and pharmaceutical company founded in 1863. Hoechst and Rhône-Poulenc decide to create a subsidiary company, 'Aventis The Fusion' in 1999. How Dormann used evolution to achieve this ? What relations did Dormann develop within the company? What were the risks? How to achieve permanent change without loosing the corporate identity of the company?
Contents
The company
Hoechst was a chemical and pharmaceutical company founded in 1863
Hoechst internationalizes its production after WWII
Aventis
1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis
The fusion
1999 : Hoechst + Rhône-Poulenc = Aventis
The man
Jürgen Dormann
The company
Hoechst was a chemical and pharmaceutical company founded in 1863
Hoechst internationalizes its production after WWII
Aventis
1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis
