Abstract
BLC Ltd Is a construction company based in the UK and is looking forward to enter the Chinese market via a joint venture with a major Chinese construction company. The aim of this report is to provide BLC's management an overview of the Chinese culture, cultural diversities between both countries, and adequate recommendations in order to pre-empt misunderstandings and stereotypes. The cultural differences are highlighted by using the frameworks of Hofstede and Trompenaars. Both frameworks are commonly used and well accepted in the field of cross-cultural management.
