Apple Case Study
Case study - 14 pages - Management
Apple Computer is an innovative company evolving on multimedia and high technology market. It has its presence on both hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computer company difficult to manage. This company was created...
Change management: the CBC case
Case study - 8 pages - Management
For this assignment, I decided to use a company which I will call CBC, and in which I did an internship for 7 months. This Swiss Group provides chocolate-based products, is present in several countries, and generates a sales turnover of nearly 3 billion €. However, this company faced strong...
Strategic management: Robin Hood case study
Case study - 5 pages - Management
Robin Hood and the Merrymen are facing the problem of not having enough supply of resources to meet the demands of their expanding organization. Their current strategy is to rob from the rich and give to the poor. They are looking at revising this strategy in order to find another way to get...
Middle East Communication: indigenous advertisements to a local country or region (2006)
Case study - 7 pages - Management
The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...
Centralization versus decentralization in multinational companies
Essay - 6 pages - Management
The emerging debate over centralization vs. decentralization highlights one of the most challenging issues in management- what the most efficient corporate structure is for a company. Globalization makes multinational enterprises develop their ability to respond quickly to changes in the...
Strategic management: Credit Agricole
Case study - 18 pages - Management
This paper will analyze the strategic plan for a new project for Crédit Agricole: the mergence of the computer system in each branch and their integration. Crédit Agricole is a leading European banking group is one of the largest French banks. The project will also focus on the payroll system and...
US management and leadership: Martin Luther King Jr., the birth of a leader
Essay - 15 pages - Management
This paper is about the leader Martin Luther King Jr. and his leadership role in the 1950s. First, the context will be introduced followed by King's life in correlation with the current event at that time. In the final section, his leadership style will be analyzed. After the war, the veterans...
International accounting regulations: Understanding differences - USA/ Europe
Essay - 6 pages - Management
Throughout the globe, U.S.A. has been famous for their notion of freedom, their way of life, and their entrepreneurship, stemming back to its very origins. This is a legacy from the very first pioneer, which still affects them nowadays either in their private or business life. It's a country...
Case Study: Accenture: the 5 cultural dimensions
Case study - 14 pages - Management
The main change of the century is that local markets are not big enough for industries. The future of any company that wants to be bigger than its competitors is to go international. Selling a product won't be the hardest of things that companies will have to face while going international,...
The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
Synthèse de 'A General Theory Of Entrepreneurship: The Individual-opportunity Nexus
Book review - 22 pages - Management
L?entrepreneuriat est un point d?ancrage de notre société. De plus en plus de personnes sont engagées dans une activité entrepreneuriale. Mais, malgré le nombre d?études sur ce sujet, aucun savoir cohérent n?émerge. Pourquoi ? Le principal problème est l?absence d?étude globale sur...
Business ethics Moral issues facing a company involved in the fast food industry
Essay - 5 pages - Management
Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
How companies develop global leaders?
Essay - 16 pages - Management
How companies develop into global leaders: Globalization has now invaded the world. Globalization means integrating each of the world's countries into a single unified society, where it is able to found great business opportunities by discovering new markets, new capital investments, new...
Summary of: International Marketing and Export Management, G. Albaum, J. Strandskov and E. Duerr
Book review - 95 pages - Management
Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and importing 3....
Benetton group: The evolution of a network to face global competition
Case study - 11 pages - Management
Benetton's story has started in the 1950s from the "idea of color?. The family holding group has been established in 1965. Over the ongoing decade, the first factory and 1000 shops opened worldwide. Benetton has grown through a unique network organization which is flexible and innovative, as...
How a company can implements an ERP system? What are its advantages and disadvantages?
Essay - 12 pages - Management
Nowadays information represents a huge benefit for companies and its customers; the amount of internal and external data assumes gigantic proportions in every department of each company. But data could be a veritable advantage if this information is well organized and standardized. Some companies...
Daimler-Chrysler case study
Case study - 14 pages - Management
In the 1990s, competition in the car business industry increased dramatically. Companies tried to merge or acquire their competitors in order to remain competitive and strong enough not to be absorbed by other companies. This process is still prevalent today, and takes place in most of the...
Culture and cultural diversities impact on business in India
Essay - 17 pages - Management
Culture is defined as a system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and are transmitted from generation to generation through learning. This document focuses on the impact of culture and...
Information system management: the Blackberry
Essay - 11 pages - Management
Information system management: the Blackberry The products of Blackberry consist of wireless solutions to provide e-mail and data bases wireless access. The company has targeted people, especially professionals (we will specifically talk about them in this work), and has access as an added...
The VSM Group: Company analysis
Case study - 8 pages - Management
VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....
"The seven habits of highly effective people" by Stephen R. Covey: a summary
Book review - 2 pages - Management
Among the seven habits that are supposed to help a person achieve true interdependent "effectiveness", I have chosen to highlight three that are of interest to me as a sales manager: - Being proactive and acting or re-acting on things in a responsible way, in contrast with being reactive and...
The respect of copyright on the Internet
Essay - 15 pages - Management
In this work, I have chosen to talk about the respect of the law in e-business. More specifically, I'm interested in the problem that artists and music producing companies are facing, namely the non-conformance to of copyright acts through peer to peer and free download. We have all heard...
Discuss the idea that mission may not necessarily be the first step in the strategic management process and explain the role played by mission in that process
Essay - 4 pages - Management
The 'raison dêtre' of each company is its mission, it is written down as a mission statement. A mission is a general expression of the overall purpose of the organization. It should answer to the question, 'what business are we in?'. Managers have to set strategies in order to...
The issue of delays in the delivery of the Airbus A380
Case study - 7 pages - Management
Since 2005, Airbus, one of the two world's biggest airplane manufacturers, has encountered huge delays in the delivery of the new model called A380 to its customers (see appendix 5), mainly passenger air carriers, across the world. This study analyses the characteristics of Airbus and the way it...
Why and how building multicultural team in a multinational company?
Dissertation - 30 pages - Management
Today, globalization has increasingly become a watchword by which companies swear by and they accordingly install subsidiaries on foreign markets and relocate resources. An important issue in this process is the question of intercultural management and human resources within the global...
The challenges of a good recruiting for a better efficiency
Case study - 10 pages - Management
British Petroleum (BP) is a multinational and diversified company. Consisting of factories, offices, and gas stations all around the world, it needs at its head office a strong leadership-skilled person, who is able to implement a clear and profitable strategy, to keep growing. Robert Horton,...
Management: Apple Inc.
Case study - 12 pages - Management
Apple is one of the most renowned names in the history of PC industry. It has pioneered the direction for innovative products in contrasts to its competitors in the industry these days. Apple has had a history of both dominance and irrelevance in the computer industry, excessively marked with ups...
Leadership: Jack Welch, CEO of GE (1981-2001)
Essay - 13 pages - Management
The last decade has witnessed the rise of some very charismatic leaders. One of them, Jack Welch, CEO of General Electric (GE) from 1981 to 2001, was among the most admired and respected leaders. Named in 1999 by the Fortune magazine as ‘Manager of the century', Jack Welch was more than a...
Process mapping
Essay - 20 pages - Management
The challenge faced by librarians today is "to maintain or cut costs, while, at the same time, increasing both the range and quality of services and programs." This assignment looks at library design, mainly including issues like new technologies, process layout, process type and job design and...
