Abstract
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world.
Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand built a real strong awareness.
The firm manages other restaurants brands as 'Aroma Cafe', 'Boston Market', 'Chipotle Mexican Grill', and 'Donatos Pizza'...
By setting up subsidiaries on several continents, its own objective is to be and keep being on strategic crossroads, in big cities... Thanks to its big geographical cover, Mc Donald's implemented the American culture over the world, without caring about the bad impacts which could occur on the country awareness and its popularity.
Concerning its turnover, this graph represents (in million $) its evolution from 1994 to 2007. It kept growing: people love hamburgers and fast food industry!!!
