Abstract
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be divided into sections with individual sub-headings, each leading to the investigating, evaluating, analyzing, developing and creating of a successful marketing plan for Tesco PLC. The initial 5 sections of this report will conduct a comprehensive marketing audit of Tesco PLC and the market place. Graphical representation will be included.
