Standardization: McDonald's case study
Case study - 6 pages - Management
“I saw McDonald's restaurants established all over the world”, says Ray Kroc, founder of McDonald's. With more than 31,600 restaurants worldwide in 2006, a new establishment opened every five hours, one every day in Europe. More than 500,000 people are employed by McDonald's. A...
The link between financial reporting and capital markets: Evaluating the extent of development and use of International Accounting Standards
Essay - 4 pages - Accounting
“As capital markets play an increasingly central role in today's modern economies, policy-makers are confronted with the question of how to assure the continued effective functioning of these markets and, in particular, how to develop a sound financial reporting infrastructure.”...
The link between financial reporting and capital markets: Evaluating the extent of development and use of International Accounting Standards - published: 11/04/2011
Internship report - 4 pages - Finance
“As capital markets play an increasingly central role in today's modern economies, policy-makers are confronted with the question of how to assure the continued effective functioning of these markets and, in particular, how to develop a sound financial reporting infrastructure.”...
Which are the forces that might affect an organization, and how could they influence its strategy?
Tutorials/exercises - 5 pages - Management
Two main authors had an impact on strategy: Sun Tzu who, 500 years BC, was the author of a treaty, The Art of War, in which he presents principles founded on the knowledge of pre-battle context. The second one was the Prussian General Carl von Clausewitz, who will be the main initiator of the...
Exposé sur Toyota en Anglais
Case study - 1 pages - Management
Powerpoint pour présentation orale niveau bac+3 (...) The Toyota spirit is based on a number of values that go back to the origins of society in nineteenth century Japan. Toyota has a wide product range of the city car to 4x4 Toyota has been elected the most concerned manufacturer about the...
Interview of a sales person of Renault in Guyancourt
Internship report - 7 pages - Management
The interview was conducted in Renault Guyancourt, the Renault Center, close to Paris. The interview was arranged by me since the salesperson interviewed is my cousin. First of all, I have to say that it was rather hard to manage a time when we were both available which is the reason why, I first...
MaxRoam analysis
Internship report - 10 pages - Business strategy
MaxRoam is a service provided by Cubic Telecom, a global mobile communications company. Actually, MaxRoam is a small agency based in Ireland, which employs currently less than 20 people. MaxRoam was the first to sell micro Sims for iPads, beating all the big telecommunications companies. MaxRoam...
Starbucks coffee: Service analysis
Internship report - 5 pages - Management
The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to introduce it to the Board of...
Introduction to capital markets: Focus on Equity
Internship report - 40 pages - Finance
This presentation provides an overview of Equity and Equity derivatives (definition, illustrated examples, stakeholders, etc.). This is a useful tool for students and professional operations in the capital markets (consultants, new joiners in the financial markets, etc.) to gain understanding of...
Alliance analysis
Case study - 4 pages - Business strategy
First, we have to define what a "strategic alliance" is. A strategic alliance is a contractual agreement among organizations to combine their efforts and resources to meet a common goal, or an agreement between two or more partners to share knowledge or resources which could be beneficial to all...
Research report: How does one manage and develop customer loyalty?
Tutorials/exercises - 13 pages - Management
In 2007, the Accor group created the Pullman brand, dedicated to business travel and events. The concept of the hotel in the airport is focused on the universe of businessmen in strong technological fields. Before 2007, the airport was under the Sofitel brand and was called the Sofitel Brussels...
introducing negotiation
Course material - 3 pages - Communication
What is negotiation, what are the different negotiation attitudes and style, how to manage with differents styles and to succeed whatever the style of your patner is, how to find creative ideas to bring your negotiations at their best.
Financial analysis of the FFT Company
Internship report - 4 pages - Audit
The FFT Company is involved in the production, design and marketing of wine holding products such as oak barrels. Its customers are France, America, Hungary, Switzerland, Italy, Germany, Spain, Australia and South America. 73% of its activity is manufacturing wine casks. 87% of its overall...
A Ferrero group: Strategy analysis of Kinder
Case study - 10 pages - Business strategy
The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...
Strategy analysis of Kinder
Case study - 10 pages - Business strategy
The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in...
Supply chain management in Renault factory
Internship report - 6 pages - Management
Un rapport descriptif et analytique du supply chain management chez Renault.
Le paradis du fruit in the UK market
Market study - 5 pages - Management
Nowadays, health issue has emerged as a topical issue owing to the particular problems related to obesity and overweight ; it is also gaining popularity due to its link to a new type of diet known as "junk food". Indeed, a healthy and balanced diet is the only way to combat this phenomenon that...
Case L'Oreal - 'Synergie and Belle Couleur'
Case study - 10 pages - Business strategy
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
Case L'Oreal - 'Synergie and Belle Couleur' - publié le 22/03/2011
Case study - 10 pages - Business strategy
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand - publié le 22/03/2011
Case study - 8 pages - Business strategy
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Case study - 8 pages - Business strategy
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
Human Resources Management within the Renault group
Case study - 8 pages - Human resources
In this document, we will implement a strategic analysis of Human Resources for the Renault Group. Renault is a French automobile manufacturer, linked to the Japanese automaker Nissan since 1999. This group has plants and subsidiaries around the world, and was founded by brothers Louis, Marcel...
Advertising and communication: Launching a new product - Women's magazine
Thesis - 10 pages - Business strategy
In this advertising and communication strategy based paper, we will deal with the launch of a new product - a women's magazine. In France, the press is a big market but there are some population segments which lack specialized magazines. One such segment covers women aged above 60; this...
Strategic Management: Royal Dutch Shell
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Strategic Management: Royal Dutch Shell - publié le 22/03/2011
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Assignment intercultural management
Case study - 7 pages - Management
Today our world is changing, it is becoming more and more global. In this context of globalization, cultural differences are becoming more and more important. Cultural diversity is now an asset for the company. In fact, it allows companies to a better adaptation, but also to innovate and better...
assignment analysing financial statement
Financial analysis - 8 pages - Finance
In this paper we will compare to famous corporation from the Soft drinks Industry: Pepsi Co Inc. and The Coca Cola Company. These two companies that have been into a tough competition for years are the leader of this industry. But the soft drinks industry progressively change and trends shows a...
Examine and assess PepsiCo's social performance
Thesis - 4 pages - Management
Corporate social responsibility, more than ever before, has become a pivotal issue to top leaders in companies of all sizes. The process of globalization has witnessed the importance of formulating various strategies including sustainability in most multinational companies, among which water...
Importance of HRM for small and medium sized companies
Internship report - 6 pages - Human resources
At the time of globalization, organizations, which can be regarded as an entity or a social system in its own right, are being forced to adapt to business environments which involve quick responses to change, such as new laws, social trends and a new segment of customers, in order to sustain...
Strategy and Accounting: The paywall strategy in the English and French newspaper market (strategy recommendations)
Case study - 5 pages - Business strategy
In June 2010, News Corp decided to extend the paywall phenomena, and, as it did with The Wall Street Journal in 2008, News Corp put its "mainstream and non-specialist UK newspaper" behind a paywall in June 2010. News Corp released the first figures for the number of subscribers accessing 'The...
