William K Kellogg, Kellogg Company, Kellogg Foundation, corn flakes, breakfast cereal, food industry, brand management, meatless diet, food production, business strategy, advertising, philanthropy, global expansion, technological improvements, societal impact, product innovation, family, meatless diet promotion, brand image, global distribution, marketing strategy, cereal industry, philanthropic foundations, corporate social responsibility
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William Keith Kellogg was born in Battle Creek, Michigan (Paxson, 2000). (...) Together, continuing the Seventh-day Adventists' promotion of a meat-free diet, the Kellogg brothers created an experimental kitchen to test foods made from nuts and grains (Paxson, 2000). One of Will's most revolutionary products was the creation of cornflakes in 1894 (Paxson, 1894). This was a new food product that capitalised on growing health trends. Kellogg's approach to food and marketing was innovative and bold.
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[...] Internet Archive. https://archive.org/details/1940-advertisement-for-kelloggs-corn-flakes Internet Archives. (1940b, December advertisement for Kellogg's Corn Flakes. Internet Archive. https://archive.org/details/1940-advertisement-for-kelloggs-corn-flakes_20211211 Internet Archives. (1946, January 26) advertisement for Kellogg's Corn Flakes: Free Download, Borrow, and Streaming: Internet Archive. Internet Archive. https://archive.org/details/1946-advertisement-for-kelloggs-corn-flakes Paxson, P. (2000, February). Kellogg, W. K. (1860-1951), founder of the Kellogg Company and the W. K. Kellogg Foundation. American National Biography. Retrieved 12 Aug from https://www.anb.org/view/10.1093/anb/9780198606697.001.0001/anb-9780198606697-e-1000906. WKWF. (2024, August 3). Resources. W.K. Kellogg Foundation. [...]
[...] The company officially became Kellogg Cereal Company in 1922 (Paxson, 2000). Kellog continued to donate most of his interest in the company to his foundation. His products spanned worldwide and so did he as he enjoyed traveling (Paxson, 2000). Kellogg served on the board of directors until 1946, even after he went blind in 1941 (Paxson, 2000). Kellogg paved the way for brand names, fresh advertising, and a type of business that added to society. References Brown, G., Keegan, J., Vigus, B., & Wood, K. [...]
[...] William K. Kellogg (1860-1951) W.K Kellogg (1860-1951) William Keith Kellogg was born in Battle Creek Michigan (Paxson, 2000). John Kellogg, William's father, was a broom maker and church leader (Paxson, 2000). Williams parents believed that Christ would return soon and thus provided limited education for their seven children (Paxson, 2000). William eventually legally changed his name to Will Keith, preferring to be called W.K. (Paxson, 2000). Will worked as a traveling broom salesperson for some time before going to work with his older brother Dr. [...]
