Abstract
In a study carried out in the mid-70s, B. Miles (1975: pg.un) found that the proportion of men and women in situation comedies was nearly similar. However, the author points out that ‘the gender roles and the humor could still be traditional and sexist'. Thus, what we need to study in order to decide whether gender representation is still differentiated in the contemporary media is the precise ideology that has forged the notion and arguably the hypothesis of male power in modern visual media. Therefore, in a first argument, we will depict in what ways can patriarchal ideology, that is a set of ideas that support the power of men, be perceived as no longer verified in the modern visual media. On the other hand, we will survey how the idea of male power is still perpetrated in the contemporary representations of gender.
