Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Thesis - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...
How does generation Z consume music? - Between simplicity and instantness
Thesis - 48 pages - Digital & e-marketing
In terms of consumption, a tool has absolutely revolutionized everything since the beginning of the 21st century, and it is of course the Internet. New modes of consumption have appeared ; it is now possible to have access to an almost limitless range of choices, to compare them, to rate them, to...
How connected devices transform client experience?
Thesis - 25 pages - Digital & e-marketing
Hypothesis 1: Digital could improve the in-store customer experience Hypothesis 2: Omni channel is the new retail business model Hypothesis 3: Digital media provide brands with a ubiquitous power The aim of my research is to supplement and validate the research information already acquired on...
The influence of e-commerce on the financial performance of luxury companies: the case of Christian Dior Couture
Thesis - 31 pages - Digital & e-marketing
This present thesis aims to bring answers to an issue related to the influence of e-commerce on the performance of luxury companies by looking at the case of the company Christian Dior Couture. Named "The influence of e-commerce on the financial performance of luxury companies: the case of...
The economic cost of stress: 2010
Thesis - 2 pages - Digital & e-marketing
According to Di Martino, 1992 and Cox, 1993; stress is the result of an interactive process between the individual and the situation, meaning a perceived imbalance between demands and available resources needed to cope with them (Hoel, Sparks & Cooper). Problems of stress, especially at work, are...
