Abstract
Since two years, knitted clothing is back in vogue. Knitted clothing adopts a very casual style and is related to childhood clothing. Moreover, there is a history. In the past, grandma used to crochet and make clothing for their grandchildren. Now, people are buying knitted beanie hat and scarf from factory without looking who made it. GoldenHook has decided though a very innovative idea to develop a new concept for people who want to buy unique knitted products. All the products are made by grandmothers on demand only.
Only the limited series are prepared in advance because those are co-branding products. Furthermore, GoldenHook has rigorously selected the noblest goats in order to offer wool samples with a wide variety for natural colors. Goldenhook want to develop a « Grandma Communinity » all over the world in order to distribute its products to new customers and to hire new grandma from foreign countries. For instance, a Los Angeles guy will be able to go online and chose a grandma from Los Angeles, or the Pekin guy a grandma from Pekin. By knowing exactly where is from the grandma, the customer will be more confident on the product he will purchase.
