Inditex, Zara

Abstract

José María Castellano, deputy chairman and CEO of the Inditex Group, whose brand Zara, has helped build the fashion empire to a worth of 13 billion. Zara employs around 50,000 people and takes on 7,000 new employees every year. In 2004, it opened a new store every day somewhere in the world, and has a total of 2,200 stores in 56 different countries. We are going to try to understand this huge success by answering a few questions.