Abstract
Bellewaerde Park is an entertainment park located in the Western part of Belgium. It has been created in the fifties and has followed a constant evolution. During its first years, it was only a zoo and has become since then an attractions park. Now, it is one of the most visited parks in Belgium.
Bellewaerde Park was created in 1954 and is located in Ypres, in the Western part of Belgium. At first it was only a birds' garden for adults and the kids had their own play area that was separated from the animals. During 25 years, the park was only a zoo until 1980 when the first attraction opened. It was the River Splash that still exists today.
The marketing of the park is unique in Belgium, because it has to communicate on three different subjects with three different kinds of target. Indeed, its visitors come from France, Flemish parts of Belgium and French parts.
It's a habit for the Belgian kids and youngsters to go to an amusement park at least once in their childhood. Historically, these parks have always had a great deal of success in Belgium, and there are a lot of them spread out on the whole Belgian territory. Belgian families like to do activities with the kids during the week end such as going to the seaside or to an amusement park, going to cinema...
The goal of this work is to implement an entertainment park in another country and we decided, for many reasons, to do it in Poland.
Poland is a new member of the European Union and enjoys an important growth of its economy every year.
