Abstract
Eurocamp is a UK-based tour operator specializing in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years to include holiday locations in South and West of France, Austria and Switzerland. Eurocamp's product is simple: to offer all-in-one camping holidays including travel arrangements, accommodation, reception and information. Eurocamp will provide tents with full equipment in high quality sites with good facilities, aimed especially at families with children. In 1984 the company looked to expand its market and chose Holland as its first foreign market. Success was instant as sales from Eurocamp Holland reached 25% of total company sales. Therefore a second foreign market was searched for and the company chose Germany. Further international development was done and soon Belgium, Switzerland, Austria, Denmark, Sweden and Ireland all had there own Eurocamp distributors.
