Abstract
Our company, "A World of Organics" is a distributor of organic products. It produces its food and drink in Eastern Europe and sells them to retailers in Europe. Although not currently selling products in the United Kingdom; we seek to establish ourselves on the UK market. Knowing that we have a leading position in Europe we already have a high profile among consumers and retailers regarding our products.
According to G. Lancaster and D. Gobber in their book: "Sales preparation issues such as product knowledge, knowledge of competitors' products and planning sales presentations are considered along with preparation for sales negotiations". That is why only now, after analyzing the competition, we can develop our sales strategy. To develop a marketing strategy we choose where we will implement in the British market, while assessing the risks and control problems that we encounter. Finally, to expand our sales we will see how to motivate and reward our sellers.
All our products are perishable and shipped to dealers by road or by sea, therefore analyzing the market to achieve good predictions is essential. In the end we will investigate sales opportunities and how we should approach the market. This essay is therefore initially to analyze the organic market in England.
