Abstract
The confederation of wine producers from Rhone and Loire Valleys has asked our consultancy to study the possibility to expand Beaujolais Nouveau sales in China.
According to our study, we have determined Shanghai as the best place in China to launch this kind of French wine. This city symbolizes the Chinese gate for the western world.
This study will start with a brief explanation about China. Secondly, we will discuss about the Market that we are planning to enter: the beverages market and especially the wines one. Then, we will explain the Beaujolais Nouveau. Finally, we will explain the business plan with the income statement and our recommendations.
