Abstract
This project is written based on Rosendahl A/S where, we as consultants need to cope with the different types of problems that company is faced with. Rosendahl is a design company that unites many well known Danish designers. Recently the company has signed a contract with the Danish Stones Investment Group. This contract will bring benefits for each company. However, there are still some things that Rosendahl's managers want to know. As consultants, we will try to solve the problems and give clear answers from our researches and make relevant recommendations for the company. By signing the agreement of Rosendahl A/S with the Danish Stones Investment Group, to give the rights to develop and produce Holmegaard products, both the companies are strengthening their business strategies. Due to this, we want to recommend what kind of growth plan to choose for the Rosendahl Company with the prospective growth into national and international market. Before going into growth strategies, we want to define which competitive strategy the Rosendahl is following.
