Abstract
Usually when companies' think of having a good market share in their home market they try to develop the company in a foreign market. This process of internationalization is important for the company to develop its potential market for several reasons (market is saturated, develop new product and new market, be more profitable, politic of expansion and take value of foreign labour cost). This policy of internationalization of their operations develops cross cultural negotiations. In fact, there are a lot of different factors which have an influence in doing business in foreign countries (culture, language, norm and values). For example, the importance of religion is a specific factor which influences how to do business in some countries (Islamism in Arabian country). That is why we have to know how culture can affect international business.
