Abstract
The total U.S. market for condoms, including sales through all retail channels touched $398.3 million in 2005. It has been increasing by 2.8% from 2004. The U.S. condom market is a stable and matured one growing at a steady rate every year.
So in terms of main players which preoccupied the condom market, the profitability of the market is high.
There are strong barriers of entry and these make it difficult to enter the condom market, so the number of producers has remained small. In terms of new companies which want to enter the market, the profitability of the market is low.
