Abstract
Currently, the Indian spirit market is the most attractive market in the world. Many multinational companies are entering the marke. The growth for the beer, wine and spirit is amazing in a market over than a billion people. The Indian culture still strong doesn't recommend the consumption of alcoholic beverages. However with the Westernization taking over India, the culture seems to be changing. The competition is becoming intense, and to the hot weather and cultural changes, the beer market is the most prospective one with positive forecasts over the next three years. Only the strongest Indian importers will be able to compete with the big foreign alcoholic beverage companies. Brindco Limited is well positioned as Indian importer leader and has been the first for many years. Its product portfolio is amazing.
