International deployment of activities and finances, fitted to local particularisms

Abstract

Modern economy is in march towards globalization. At the same time, culture does not stop distancing itself from this system by the will of every individual to assert its differences. However, it is relevant to wonder how long culture she can resist to this pressure of the economy. What is the future of culture within globalization? How can cultural diversity impose upon the globalization of the economy? If today, it always tends to resist to it, what will happen tomorrow?