Abstract
You have been working for over ten years in a company as a Product Manager for a product of your choice. The product you have managed is at present declining in sales and you have been asked by your boss to examine how to revise the product in order to increase sales to it's former level. I'm working for Hermes and my product is the perfume 'Amazon'. This perfume was launched in 1974 with the objective to renovate and to widen Hermes customer's perfumes. Amazon is intended for the active young women (20 to 35 years-old).
