Abstract
Singapore Airlines is a respected travel brand around the world. The company is known for providing quality customer care and service. It spans all the five continents. Recently, Singapore Airlines decided to buy 19 new A380s, the biggest plane flying so far. These planes can carry more than 800 passengers, but Singapore Airlines decided to offer a luxury service with only 72 seats of which 60 seats are designed for the business class and the 12 other seats are for the first-class passengers. This new service is better than the first class available in common airplanes, considering that customers will be in small cabins and will have a bed if they want to sleep during the flight. Singapore Airlines calls this service 'Suites', which refers to a luxury room in a hotel and evokes the concept of comfort.
