Abstract
As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry.
To be able to do that, we will begin by a study of the men hair care market based on the analysis of the general market, the consumers and the competitors.
In the second section, we will analyze the status of Redken For Men and two of its closest competitors in order to build the SWOT analysis of the brand in a local market.
The third part is dedicated to our creation of new products, packaging and communication campaign that will result from the analysis.
