Abstract
Il s'agit d'une étude de cas sur aibnb répondant aux questions suivantes :
- Illustrate and compare the value proposition for Airbnb, large hotels such as Marriot and Hilton and bed & breakfasts
- Compare and contrast the general strengths and weaknesses of large, hotel chains such as Marriot and Hilton, bed & breakfasts, and Airbnb.
- How has the consumer changed and how does Airbnb's customer value-proposition meet this change?
- What key factors may determine the success of Airbnb?
- What recommendations would you make to Airbnb to improve its competitiveness in accommodation market while mitigating any current and future risks?
