Abstract
In order to make a developed competitive analysis of two big multinational, I choose an industry which involves us directly; I speak about the industry of cola. I found interesting to take two actors of cola's market, two companies who have different strategies, for an almost equal notoriety. When one chooses red, the other chooses blue. Since a century, Coca and Pepsi are fighting without mercy in the world wide. The two most important brands of capitalism and American taste are competing on best market, place, sellers…
Firstly, I will make an overview of those two multinational, and a situation analysis, then I will deal with the cola's market and marketing different strategies of those two companies. To finish, I will make an analysis with a mix marketing of the companies. To conclude, I will try to provide constructive criticism for a well comprehension of their market position and will also focus on future prospects of companies.
