Abstract
A Syndicated Sources of Secondary Data is information from a common data base offered by a marketing research organization to different firms and organizations which suscribe to the service offered by the marketing research company. As many organizations subscribe to a service, the cost for each firm is much lower, being shared among the various suscribers. Syndicated data providers specialize in particular services, which means that the quality of the data obtained and because of specialized techniques, the speed at which information available to suscribers exceeds anything that any individual firm could obtain.
