Abstract
The purpose of this assignment is to analyze two advertisements for brands within the same product category that project different images to the consumer. The information required to analyze the brands has been gathered from various sources such as books on consumer behavior, personal interest and vision and the internet. My report is presented in four consecutive parts: It will start with a comparison of the advertisements and the brands, continue by analyzing the techniques employed by the marketer to project those images. Then I will assess the positioning strategy of the brands and finally focus on the success of the adverts.
