Abstract
Many people today believe that there are too many advertisements, and this is not just an opinion since advertisers estimate that an individual sees from 600 to 800 advertisements per day. Everyone is basically saying the same thing, and that is the amount of advertising is too much to avoid generating a saturation point and a drop in consumer interest.
So, in order to involve consumers in dissemination of the message and to make more attractive advertisements, marketers are using viral marketing with increasing frequency.
Viral marketing is a quite simple technique. It is when a message is given to the consumer that provides him with everything he needs in order to convey that same message to other potential consumers around him.
This technique lends itself to interactive marketing due to global networks and the Internet community, which make it possible to transmit information easily and facilitate communication between users. It can also seem disconcerting since it is so simple that we wonder why no one has used it before, although it is a tool that is based on a well-known concept: word of mouth.
