Abstract
Everyone has a favorite show on television, whether it is drama or a comedy. And in today's present age and time, one can claim that television is present in every household of the residents of developed countries (and this claim is becoming more and more true in developing countries). In a nutshell, television is considered a necessity rather than a luxury item. As a French native, I (like many of my French peers) was unaware of the gentle ?war' that requires huge television networks to constitute in producing those favorite shows in the United States. Indeed, the turnover from these companies comes from the success of its shows (as the number of viewers increase, the price of the commercials and TV ads increase simultaneously). CBS, the television channel which airs TV shows and other shows is one of the biggest in the United States with reported revenues of 14.072 billion dollars in 2007. And the competition is fierce when it is a question of catching the viewers' attention at the prime time. Besides the television network competition, the launch of websites such as Youtube and other streaming TV video websites, provide full episodes from any TV show aired on television. This phenomenon is increasing dramatically and is also encountering cut-throat competition. Therefore, in order to retain its activity and stability, CBS has counter attacked by ensuring that there is no overwhelming effect created by these new arrivals.
