Abstract
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a provider of news as well as cultural and communication products in France and abroad. Its main activities comprise book publishing, distribution, and audiovisual production and distribution. EADS is a global supplier of aeronautics and defense aircraft's. It operates through its five divisions: Airbus, Military Transport Aircraft, Defense and Security Systems, Eurocopter and Space. This report is a summary of the commercial strategy and managerial policies of Lagardère group, created with the help of press articles. Four points will be examined: Human resources management, the Financial management, CSR and the corporate strategy and forecast. The main characteristic in the way Lagardère manages their human resources, is decentralization. More specific they emphasize entrepreneurial freedom and the delegation of responsibilities. The group offers a variety of jobs so that means they have to respect the specific characteristics of each and accept a diverse range of approaches, especially when it comes to talent-management. On the other hand all their practices are based on the same three values: creativity, boldness and independence.
