Abstract
This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a literature review in which we will first find out why companies are targeting children. Then, we will identify in two distinct parts the main media used by companies and their related strategies. We will therefore talk about what we will consider as "traditional" and "new" media and our aim will be to identify which media is said to be the most efficient to catch children's attention. The next part of the dissertation studies the methods used for collection of primary research. Indeed, we decided to conduct some primary research in order to compare our theories with children's point of view. An in-depth interview was chosen to collect the needed information. The interview was conducted on 15 children of different age group (going from 8 to 15 years old) and their parents.
