Chocolate Bar Industry
Market study - 35 pages - Brand management
This report focuses on the chocolate bar industry. Products are tangible and their core element is the chocolate itself, the formal element is the brand and the augmented product could be the guarantee of complying with health and safety regulations. Dominant companies in the chocolate...
FRAM marketing plan
Case study - 14 pages - Tourism marketing
The French Tour Operator market has some specific features. Indeed, 25% of the Germans travel with Tour Operator whereas the only 10% of French use tour operatiors. In spite of the difficulties that some operators are suffering, FRAM is still a successful company as they stand among the top 5...
Club Mediterranee
Case study - 6 pages - Tourism marketing
Club Méditerranée provides luxury holidays in many parts of the world, usually in ex-otic locations. It is viewed as company which started the all-inclusive resort concept. Club Méditerranée, commonly known as Club Med, is a French corporation of vaca-tion resorts which was created in 1950 by...
Universal Music Group
Case study - 25 pages - ICT marketing
Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and...
E-Business
Case study - 11 pages - Digital & e-marketing
Most developed countries have access to internet connection which has increased the number people using broadband for varied purposes. This has allowed people to trade online and companies have started trading using the web. In the context of our e-business seminar we tried to understand the...
Market potential of Levi's
Thesis - 40 pages - Services marketing
A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also...
How to conduct a market research with special reference to Cadbury
Market study - 28 pages - Services marketing
Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of Current English lays down...
The relevance of Below: The Line activities to current marketing communication practices
Thesis - 11 pages - Services marketing
The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line activities, widening both scope and intensity...
Consumer behavior in the services sector
Market study - 21 pages - Services marketing
This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers decision making process. It will then talk about the...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Digital & e-marketing
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
Creating Market Value for the customer.
Presentation - 21 pages - Services marketing
We will first talk about Value delivery and its two dimensions. These dimensions are effectiveness and efficiency. There also exist tools for creating customer values. The user is primarily concerned that the product or service performs as desired and that its use delivers social & emotional...
Launching of a refillable telephone in Mexico
Market study - 10 pages - ICT marketing
For this assignment, I have to launch a new product in a given country, Mexico. With regard to the product, I have chosen to launch a new cell phone which is can be recharged using the solar energy. This kind of technology does not exist at the moment, and I think that it could be a great...
Strategic analysis of Porsche
Case study - 24 pages - Automotive marketing
How profitable an automotive manufacturer is, mainly depends on how he can use his production facilities to full capacity. Examples of manufacturers, who are unable to do so, are Opel or Volkswagen, where overproduction leads to small profit margins. The strategy of Porsche is the opposite....
Strategic brand management: the group PSA through the brand Peugeot (2009)
Case study - 25 pages - Automotive marketing
PSA Peugeot Citroën is a world-class European automobile manufacturer that is supported by two generalist brands, Peugeot and Citroën. PSA is Europe's second largest carmaker with 13.8% market share. Commercially located in 150 countries, the Group makes a third of its sales outside Western...
Paul's marketing plan on the bakery and pastry market in Hungary
Case study - 8 pages - International marketing
In the beginning, Paul, a French pastry group, sold only bread and viennoiseries or baked goods made from yeast. Nowadays, Paul owns a large part of the bread market shares in France. In the eighties, Paul expanded its range of products by launching different sandwiches. Today, sandwiches are the...
Integrated marketing communication strategy: Andros "fruits pressés" case (2007)
Case study - 14 pages - Brand management
The Andros Company is a French society specialized in the process of transformation of fruits and fresh milk products. Andros owned several brands, such as Bonne Maman, and Mamie Nova. Andros is also present on the confectionary market through its brand "Pierrot Gourmand". Fruit juices represent...
Orsol swimming pools
Case study - 10 pages - Brand management
The market for swimming pools in France has been constantly increasing over the past 15 years and his size has doubled between 1999 and 2009. The number on swimming pool installations went from 607 200 to 1 056 000 between 1997 and 2003. The company Sud Piscines has been in the swimming pool...
Corporate finance
Financial analysis - 5 pages - Automotive marketing
Luxury Automotive Supply is trying to enter the California market which represents a lucrative market for automobiles owing to its pleasant climate. As the company's luxury automobiles are driven throughout the year due to the climate, the company feel the annual demand for car parts will be...
E Business : Lapeyre, Bancopopular, Virginmega
Case study - 9 pages - Digital & e-marketing
We present a study of websites, www.lapeyre.fr, a French web site, and www.bancopopular.es, a Spanish one and the last one is www.virginmega.fr. These three web sites have the particularity to be innovative in terms of strategy of recruitment of new consumers, and the services that they offer. I...
Research Methods for Managers - publié le 24/03/2009
Case study - 8 pages - Brand management
The product that I have chosen for this assignment is an innovative product, which is sold only in foreign countries. It is a product that cannot be found elsewhere. The product uses the principle of alcohol that is sold in the shape of a tube. I have chosen this subject because it is a new...
What is the relevance of Michael Porter's 5 forces to modern day business?
Essay - 8 pages - Marketing theories
The term strategy is a word used by one and all. Companies employ it when they speak about their goals; individuals employ it with their carriers with regard to the strategy that they must follow in order to succeed, and so on. The concept of strategy is large, and it encompasses many goals. Some...
Information technology and knowledge economy
Thesis - 5 pages - Services marketing
Information Technology (IT) is the industry, which through the use of computers and other supporting equipment helps in the spread of knowledge. The term information helps in the spread of knowledge. The term information technology includes computers and communication technology along with...
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Dissertation - 39 pages - Clients and users behaviour
Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a long-term relationship....
The impact of advertisement on the buying behavior with reference to the consumer durables
Dissertation - 47 pages - Services marketing
The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different companies...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Dissertation - 43 pages - Brand management
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
A study on event management
Thesis - 23 pages - Services marketing
Michael J Wolf, in his book "The Entertainment Economy" says, "Entertainment not autos, steel or financial services is fast becoming the engine of growth of the new economy". Digitalization, broadband and internet make this among the fastest growing businesses worldwide. Entertainment...
Presentation of a new product: the S-Dorlok
Market study - 8 pages - Brand management
BIOMETRICS means life and measure: It's the verification and the identification of a human being with its unique and specified feature who can't be falsify. It's only who you are. For example we have, finger prints, iris recognition, face recognition and DNA (...)
The Body Shop - publié le 18/03/2009
Case study - 3 pages - Distribution marketing
With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products. It is estimated that The Body Shop sells a product every 0.4...
Theory of consumer choice
Thesis - 14 pages - Services marketing
The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...
Market potential for photo copier & allied products: Xerox India Ltd
Market study - 25 pages - Services marketing
Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance earlier in...
