Abstract
D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the night, in the dark etc.).The handbags are available in various, fashionable colors, designs and sizes. D'Light Company manufactures the handbags itself in rented premises at the outskirts of Coventry. The ready made light-up system is bought from a British producer and afterward fixed inside the handbags during the production process. D'Light Handbags high quality products are unique and exclusive, and its target consumers are young successful women with upper-middle to upper-end incomes who are fashion conscious, value their comfort, are up to date with technology and innovations and are not afraid to stand out from the crowd. Keeping in mind the target customers, D'light Co. will sell its products in the big cities of the UK market. At the beginning the products will be available in fashion shops, women accessories retailers and fashion boutiques.
