Abstract
Arla Foods is the leading Dairy Company in Scandinavia and UK today. It was created through a series of mergers. In 1995, the two major Danish dairy companies, MD Foods and Kloever Maelk, decided to merge, thus obtaining 90% of the Danish market. In 1999, MD Foods and Swedish Arla (the country's first co-operative dairy since 1881, baptized Arla, which literally means early thus ensnaring 65% of the Swedish diary market, and becoming Scandinavia's leading company in its field. In 2003 Arla Foods and British Express Diaries agree upon a tie-up, and Arla Foods UK plc becomes Uk's leading supplier of diary products. The aim of the alliance was to exploit the opportunities presented by a bigger market, to develop new products to be sold on an international scale and to match the needs of its customers. At present, the Arla Foods Group is Northern Europe's preferred retail dairy supplier and Europe's second largest dairy company.
