Abstract
Braun is a leading global manufacturer of small electric appliances based in Kornberg, Germany. Founded in 1921 by Max Braun, Braun was owned by The Gillette Company, from 1967 to 2005. In 2005, The Gillette Company was acquired by Procter and Gamble. Braun's products are world-renowned for their design, quality and innovative ingenuity. Their range comprises some 200 products in 10 categories. Braun has become the global market leader in five of these categories. Braun views its brand image as a key success factor. It is based on the core values of design, innovation and quality. Extensive ongoing tests in its own test laboratories guarantee that all products meet the high Braun standards of safety, performance and long life. With its unmistakable design philosophy, the company has frequently established new trends in the market.
