Abstract
Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first "electronic hand held still camera", it made a late entry into the space, losing out to Japanese rivals. Only now, the company seems to have caught up with its competitors, ranking third in consumer digital camera sales worldwide behind Sony and Canon. Nevertheless, even if Kodak holds a good position in the market today, we can predict that it will not last. The company is present in each field of the digital world: cameras, printers, mini labs, paper, online system, and the development of all these products show the deep will of Kodak to stay competitive. However, the firm is facing difficulties in each of these segments, and these weaknesses will jeopardize its future. Kodak today is not the leader in the photography world anymore.
