Abstract
Paper tissue has become a very common and ordinary product, and its use is very frequent. Moreover, a lot of different tissues have already been released, such as recyclable tissues, tissues with different smells etc. Now tissues are even used in ads, with companies offering designed packs to their customers. Today, the most important difference that can be seen in these products is in the difference of quality or the difference of perfumes, so it seems difficult to innovate a lot or implement new properties to this type of a product. Nevertheless, for all the consumers, properties of the tissues is not the main element that has an influence on the consumers' buying decision. In fact, lower price is often the element as the most considered during purchase. So our main goal is to satisfy our customers, with selling tissues at a low price, with offering at the same time the best quality. But, considering the market and the classic rules of profitability, it seems to be very difficult to implement a lowest-price highest-quality tissue without loosing money. That's why the strategy is to find partners or sponsors who would like to put their logo on the package.
