Abstract
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is necessary for businesses to develop an effective corporate strategy.
As elements of the environment change, the organization has to adjust its corporate strategy accordingly to sustain competitive advantage. Hence, it is essential for an organization to be familiar with the environment in which it operates or which affects it in some way or the other.
As a consultant commissioned by the company, Vision Consulting Group has been assigned the task of evaluating the business environment of Smartbox. By doing so, it becomes indispensable to explore the environment in which the gift box market operates.
We think that the Smartbox philosophy is actually effective, and with these methods, which we advice, the company will acquire goals according its strategy.
