Abstract
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs and created a new consuming behavior in the 50s. Nowadays, that the brand is selling worldwide, it is interesting to analyze how it managed to succeed and what its mains strengths are toward newcomers. Thus, we will see in this report a short history of the company and the current figures. Then, I will describe the business model that made it so successful and analyze the long term strategy implemented to secure growth. To finish with, we will see howthe company conquested a difficult market when talking about food: France, and whatits current situation is in France.
