Abstract
Omega is one of the most luxurious brands with respect to watches. This brand is a part of swatch international group. For over 160 years Omega dominates the watch market premium precision. Today it is still the only one who can make a marine watch with a chronometer. No other watch has the best reputations in the timing. It is the world leader in the field of sports timing. Indeed Omega has been responsible in any part timing for the Olympic Games of 1932. So we will study the reasons for this partnership between Omega and the London Olympics in 2012.
Primary Objective of the sponsorship arrangement for the sponsorship entities: The main objective of the partnership between the London 2012 Olympic Games and Olympic Committee (IOC) is the timing of sports. This timing is valid for both the Winter Olympics than the Summer Olympic Games and especially those in London in our case. The partnership also gives a mission to Omega, processing, display results and data transmission sites to the international media. Since the previous agreement dated July 16, 2010, it is also noted that Omega must provide the services that it provides identical to those for the Olympic Summer and Winter Paralympics Games.
