Abstract
To realize this simulation we will use a fictive enterprize named 'Croix-de-Champagne' and a fictive product 'Sixis'. The aim of Croix-de-Champagne is to offer a new packaging concept related to an alcoholic drink. Sixis's ambition is to turn the champagne more reachable to consumers and to pair them in happy moments. Sixis is a young and innovative brand which breaks the conventions compared to classic champagne. Even if Sixis is different from its rivals, we have to keep the image of quality. Young, innovative, party, luxury and mobility are the words related to our product. We want our invention to become a 'fashion champagne'.
