Abstract
This project deals with an old London double Decker bus, totally fitted out to receive and host persons in Lyon (France) and its suburbs. We will organize parties (birthdays, retirement, New Year, stag parties, etc) firm seminars and tours, as the bus will be travelling around the most beautiful areas of Lyon. As this company aims to be totally flexible, we will offer flexible packages with custom services, such as a DJ, drinks, and other facilities. It will also be possible to only hire the bus and we supply the structure. As this concept does not exist yet in Lyon, but in other cities such as Paris, London and New York, we based our primary research on the sustainability of the project in this city, and our secondary research on the services to provide. Lyon is the second highly populated student city in France, and the second one in terms of economy, too. Therefore, we have to take advantage of this opportunity, and provide services for both these categories. Our expected sales are quite related to seasonality, for example the weekdays will be far less busy than the nights on weekends. Our prices will take that fact into account, as we try to fill the bus as often as possible. For the first year, if we have all the weekends booked and two or three days during the weeks, it will be a financially sound situation to start with. For the second and third years, considering that the promotion and communication will be more important, it would be perfect if the bus was booked 5 days per week. Our main competitive advantages are to be different from everything existing on the market, and to be able to provide both one of a kind nights out, as well as quaint and serious business trips throughout Lyon. The key success factors will be to make ourselves a name on the urban area, and to be able to advertise our products to two very different targets without creating confusion.
