Abstract
Luxury hotels occupy only a small percentage in the global market today, yet they are continuously on the rise. Fairmont Hotels & Resorts is a leader in the luxury hospitality industry and combines under its brand an outstanding collection of hotels and resorts. Fairmont properties include sophisticated properties as Fairmont Le Montreux Palace in Switzerland, and New York's PlazaHotel. Nowadays, Fairmont Hotels & Resorts is one of the largest luxury hotel management companies in North America. The first Fairmont hotel was opened in San Francisco in 1907, and has been successful ever since. However, their success did not just happen by chance, but through strategic planning. Most of Fairmont's history in San Francisco helped to set up the company's prestige and recognition today.
